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Nikon Launched Cool Range Of Coolpix Cameras

Nikon, the giant camera manufacturer launched a new range of 17 compact “Coolpix” cameras on Friday. This range of cameras is priced between Rs.4,990 and Rs.54,950. Nikon is expecting a big market share in the segment of cameras with the new range.
Nikon India Managing Director Hiroshi Takashina said here on Friday  “We have 55 per cent market share in digital SLR segment, while it is 27 per cent in compact cameras. For digital SLR, we are looking to maintain the same share, while we expect to increase it to 30 per cent in the compact segment”.
According to the company, the Indian market for the DSLR segment stands at 2.45 lakh units annually, and it is 27 lakh units for compact cameras.
Camera manufacturer Nikon expects India’s contribution to its global revenue to grow to 5 per cent in the next three years, according to MD of Nikon India.
 “The Indian camera market is increasing at a good pace even during the slowdown in financial system. We expect that India will contribute 5 per cent of our global revenue by March 2016,” Mr. Takashina said. The company was now number two camera maker in India and aimed to be number one in the next three years, he added.

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